Impact of the Online Campaign
6 million mothers educated by 2018, 20 million children to benefit by 2025
Impact of the Offline Campaign
The online programme acts as the catalyst for government commitment to train its Aaganwadi, ANM and ASHA networks. This will educate 17 million women to benefit 40 million children by 2025.
Vodafone will deliver monthly reports of number of video downloads, unique users, geography and handsets. Additional studies are planned by UNICEF to understand demographics and message retention.
We expect that the programme will demonstrate success and significant numbers within the first year. Using this, we shall request the government to mandate all Telcos in India to promote the videos. This will result in the education of an additional 28 million women.